As Featured on
Many job seekers sound
LESS capable than they really are.
They absolutely can do the job. But their resume and interviews don’t show it.
And the sea of online advice often makes it worse.
They absolutely can do the job. But their resume and interviews don’t show it.
Personal opinions“This resume template worked for me.”
Surface fixes
“Say this in interviews.”
But why? It’s rarely explained.
You’re Left Wondering
You copy it anyway.
You say the same things.
Still not sure if it works.
You wonder if you are the problem.
For immigrants and non-native English speakers like me, that pain is even sharper.
Imagine struggling with all the above while…
THE FIX
We provide the right advice for you
We teach one skill only
How to market and sell yourself on resumes, in networking, and at interviews.
For those who need it most
We teach it to non-native speakers and immigrants who need this skill most.
We teach you the skill to use it confidently
Gives you scripts
"What to say."
Works only when the situation matches the example exactly.
Hope it fits your situation
Still guessing if you're doing it right
Teaches you the skill
"What to say, why it works, and how to adjust."
Works for any interview, resume, or conversation.
Adapt to your situation with confidence
Use it with confidence because you know the why
Top 3 Things Our Learners Voted to Love
Real feedback from real people who transformed their job search
We get the struggles, instantly
No need to explain your background or feel misunderstood
Gaining confidence in as soon as 30 minutes
Quick wins that build momentum and belief in yourself
Leave with ready-to-use words and how to adjust
Not just templates—real skills you can adapt to any situation
Want to see how it works?
I created a free 4-day training to walk you through the core ideas step by step.
Show Me The StepsHi, I'm Joanna Zhou
Friends call me JZ.
I'm not a typical career coach.
I specialize in job search communication, the skill of promoting yourself in networking, on resumes, and at interviews so American employers instantly get your value.
Questions I research:
What to say, how, to whom, and why it works
Key moments:
Networking, resume writing, and interviewing
Goals:
Others understand you instantly. You get the best offer.
Community:
Immigrant and non-native speaker job seekers
My Journey
Before founding this company, I spent 15 years hiring for Fortune 500 companies (5 years in China, then 10 years at global headquarters here in the US).
What I've learned as an immigrant, job seeker, recruiting leader:
For outsiders like us, a job search is really a search for belonging. It's about finding our spot in this country – a place where we fit. And it takes a lot of trying. A lot of patience.
Hiring is one human rating another. It's complicated. It's biased. What I found fascinating is that what you say and how you say it can actually influence those decisions.
Since 2020, I've taught 1,700+ how to speak about themselves better on resumes, in networking, and at interviews, including 100+ through Upwardly Global, the world's leading organization for immigrant employment. More on this here.
Watching them get better jobs faster made me believe these methods could help even more people.
You have what it takes. If you need help saying it, here I am.
Why Immigrants Pay More
For immigrants and non-native English speakers like me, we feel the pain most clearly:
All-in-one services
As a global corporation we strive for diversity across the globe
Flexible pricing options
We deliver world-class consulting services
Trusted by 2000+ companies across the globe
The right solution for your business
Meet our amazing team
Our team is dedicated to helping your business grow
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Justin Watson
Finance expert
Lori Cruz
Senior account executive
Lucio Murray
Software engineer
Robert Taylor
CTO
Esther C. Foley
Finance expert
Samuel Basham
Founder & CEO
Guaranteed Accountability
We deliver results
$250k
Generated profits
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Alicia Regnier
30k
Converted users
85%
Sales increase
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Richard Jeremy
Business resources
